James Sirait

James works where data, marketing, and growth meet. He built his analytical foundation as a business analyst at TC Energy — one of North America's largest energy infrastructure companies — modeling data across multiple databases into KPIs and reporting directly to directors on operations spanning the Canadian and U.S. natural gas markets. He learned to turn messy, high-stakes data into decisions leaders could act on.

He carried that rigor into growth. At TACKL. Marketing, James ran client PPC, SEO, and social campaigns; building his own e-commerce brand, his paid campaigns across Meta, TikTok, and Google returned 2–2.5x on ad spend. A Haskayne finance graduate — Bloomberg and Google Analytics certified — he reads a marketing funnel the way an analyst reads a P&L: by what's converting, not what looks busy.

Today, as a Business Growth Consultant with High Impact Coaching, James helps entrepreneurs generate quality leads, position their offer, and win clients at premium prices. At Foundria, he leads growth and client experience — high-converting websites, AI receptionists that capture every lead, and marketing that fills the pipeline. If your business is hard to find or leaking leads, that's the conversation to have.